Atlassian JSM Assets Data Manager: Simplifying Integrations with SCCM, Intune, SolarWinds, Lansweeper, Etc

Organizations evaluating Atlassian Jira Service Management (JSM) Assets often reach the same realization early in the process: asset data already exists—but it lives in many different systems.

Endpoint management platforms, discovery tools, security products, identity directories, and monitoring solutions all contain pieces of the asset puzzle. The challenge is not collecting data, but bringing it together in a way that is accurate, trusted, and operationally useful. This is exactly where Atlassian JSM Assets Data Manager fits.

Assets Data Manager is Atlassian’s native data ingestion, normalization, and reconciliation engine for JSM Assets. It enables organizations to integrate Assets with popular IT platforms such as SCCM, Microsoft Intune, SolarWinds, Lansweeper, Flexera, CrowdStrike, and Active Directory—without relying on brittle scripts or manual imports.

What Is Atlassian JSM Assets Data Manager?

Assets Data Manager is the integration layer for Jira Service Management Assets. It is designed to continuously pull data from authoritative systems, normalize it, reconcile duplicates, and keep asset records up to date over time.

With Data Manager, organizations can:

• Integrate JSM Assets with endpoint, discovery, security, and monitoring tools
• Normalize asset attributes across multiple data sources
• Automatically de-duplicate asset records
• Schedule recurring synchronization jobs
• Maintain a trusted system of record inside JSM Assets

Unlike basic CSV imports, Data Manager is built for ongoing synchronization, not just one-time population.

Why Integrations Matter for JSM Assets

Most organizations do not operate a single “source of truth” for asset data. Instead, they rely on a combination of tools, each optimized for a specific function:

• SCCM or Intune for device management
• Lansweeper or Flexera for discovery and inventory
• SolarWinds for infrastructure monitoring
• Security platforms for endpoint posture
  Active Directory or
• Entra ID for identity and ownership

Without a structured integration approach, CMDB and asset initiatives often struggle with inconsistent data, duplicates, and manual maintenance.

Assets Data Manager addresses this by acting as the central ingestion and reconciliation layer for all of these systems.

Built-In Data Connectors Available in Assets Data Manager

One of the most compelling aspects of JSM Assets Data Manager is the breadth of out-of-the-box data connectors available directly in the product. When creating a new Data Manager job, administrators can select from a wide range of prebuilt adapters designed to integrate with commonly used IT platforms.

These connectors allow teams to integrate quickly while still supporting enterprise-grade data governance.

Endpoint, Device, and UEM Integrations

Assets Data Manager includes native connectors for both traditional and modern endpoint management tools, including:

• Microsoft SCCM (System Center Configuration Manager)
• Microsoft Intune
• Jamf Cloud
• VMware Workspace ONE UEM
• Windows Server Update Services (WSUS)

These integrations are commonly used to populate device inventories, operating system details, ownership information, and compliance status inside JSM Assets.

Asset Discovery and Inventory Integrations

For organizations that rely on discovery-driven asset tools, Data Manager supports integrations such as:

• Lansweeper
• Flexera Data Platform
• Flexera FNMS
• Flexera RISc Networks
• ServiceNow CMDB
• Snow Software

These platforms often serve as authoritative sources for hardware, software, and license data and integrate cleanly into JSM Assets using Data Manager.

Infrastructure and Cloud Integrations

• Assets Data Manager also supports infrastructure-level asset ingestion, including:
• VMware virtualization platforms
• Microsoft Azure
• Virtual Machines

This enables organizations to represent both physical and virtual infrastructure assets in a unified CMDB model.

Security, Vulnerability, and Monitoring Integrations

• Security and observability data are increasingly important for asset context. Assets Data
  Manager includes connectors for:
• CrowdStrike Falcon
• Microsoft Defender
• VMware Carbon Black (Defense, Protect, Response)
• Qualys
• Tenable Security
• Center
• Tenable Vulnerability Management
• Palo Alto Networks XDR
• Secureworks Red Cloak
• Dynatrace OneAgent
• Aternity
• Nexthink
• Airlock Digital

These integrations allow security posture, agent presence, and vulnerability data to be associated directly with asset records in JSM Assets.

Identity and Directory Integrations

• Identity data plays a critical role in asset ownership and accountability. Assets Data Manager includes connectors for:
• Microsoft Active Directory
• Microsoft Entra ID (Users and Devices)

This information is commonly used to establish ownership relationships, primary user assignments, and organizational structure within Assets.

Monitoring, Network, and Operations Integrations

Operational and configuration data can also be integrated into JSM Assets, including:

• SolarWinds
• BigFix
• Puppet

These integrations enrich asset records with operational and configuration context that supports incident, problem, and change workflows.

Generic and Custom Data Sources

In addition to vendor-specific connectors, Assets Data Manager supports flexible ingestion options for custom or less common systems:

• Flat file imports (CSV and structured files)
• SQL data sources
• Schema-based imports
• Aggregated data sources

This ensures that nearly any authoritative repository can be integrated into JSM Assets—even if a dedicated connector is not available.

Built for Real-World CMDB Challenges

Most CMDB challenges are not caused by missing data, but by conflicting data. Assets Data Manager is designed specifically to address this reality.

Key capabilities include:

• Attribute mapping and normalization across systems
• De-duplication and reconciliation logic
• Scheduled synchronization to keep data current
• Clear visibility into data sources and update history

These features allow organizations to confidently use asset data for automation, reporting, compliance, and governance.

A Partner Perspective on Data Manager Adoption

Organizations often turn to an Atlassian partner when they want to ensure Assets Data Manager is implemented with the right structure and governance from the start. In practice, Data Manager delivers the most value when organizations:

• Integrate JSM Assets with systems like SCCM, Intune, Lansweeper, or SolarWinds
• Consolidate multiple asset or CMDB tools into a single model
• Automate ITSM workflows using asset context
• Prepare for audits, security initiatives, or platform consolidation

At StrataCom, we regularly see Assets Data Manager serve as the backbone for scalable, long-term asset strategies—particularly in complex, multi-tool environments.

Final Thoughts

Atlassian JSM Assets Data Manager is more than an Big Data Technology for Business Finance Analytic Concept. Modern graphic interface shows massive information of business sale report, profit chart and stock market trends analysis on screen monitor.[/caption]

integration utility—it is a data foundation for modern IT service management. By providing native, supported integrations with popular IT platforms such as SCCM, Intune, SolarWinds, Lansweeper, Flexera, and CrowdStrike, Data Manager removes the complexity that traditionally undermines CMDB initiatives.

For organizations serious about asset accuracy, operational efficiency, and automation at scale, Assets Data Manager should be considered a core component of any JSM implementation.

Contact Us for Discussion or Demo

Interested in a discussion or demo of Jira Product Discovery? Reach out to Laura Walker on our team today: lwalker@stratacominc.com